Release

Table Of Content

• Jordan Spieth Secures His Latest PGA Tour Win by Tapping His Mental Strength
• Events
• BRRRRRING IT: HARNESS THE POWER OF COLD TRAINING
• Under Armour ‘Stands for Equality’ by Supporting Women’s Empowerment Principles and Better Work
• Under Armour’s Breakthrough Fiber-Shed Test Method Now Available For Industry
• Under Armour Announces John Varvatos as Chief Design Officer

What if you’re born into an athletic legacy but want to pave your own path? Through the new Athlete No One Saw Coming campaign, Under Armour wants youth athletes to focus on their own game and block out the toxic comparisons they’re faced with each day. No athlete is more familiar with this pressure than Gold Medalist Jordan Thompson.

Jordan Spieth Secures His Latest PGA Tour Win by Tapping His Mental Strength

Their vision is of a nation united through sports; one committed to racial equity and social justice. In partnership with Under Armour and the National Basketball Association (NBA), they are expanding the ESPN Sports Humanitarian Award-winning program, Building Bridges Through Basketball. Professionals like Jordan Spieth have come to rely on Under Armour for technologies and innovations that provide that extra edge on the greens.

Events

Overhead view of the construction at Under Armour's new headquarters - Baltimore Fishbowl

Overhead view of the construction at Under Armour's new headquarters.

Posted: Thu, 22 Jun 2023 07:00:00 GMT [source]

Later that year, the next generation of spacesuits was unveiled with an emphasis built on function and comfort. Just last summer, the partnership took a solution-orientated approach by infusing functionality, comfort and safety into the cabin seats of the first SpaceShipTwo vehicle, VSS Unity. Brought together by a shared obsession with innovation and making the impossible, possible.

BRRRRRING IT: HARNESS THE POWER OF COLD TRAINING

Under Armour HeatGear® Baselayer has been a staple in athletes' uniforms since its launch in 1996. To highlight the key performance features of the latest iteration, UA organised the 'Power Through Pressure' challenge in Madrid, Spain. Held at Madrid City Football Academy, the experience brought together football creators, media, performance specialists, and Under Armour athlete Antonio Rüdiger to showcase the benefits of UA's original performance baselayer. The retail adaptations featured in the UA Brand House City Concept add convenience and ease to the athletes’ in-store experience. We are a public research powerhouse with unmatched reach and scale of resources, fueling opportunities and partnerships in myriad disciplines that converge to lead to the betterment of humanity.

Under Armour's newest store will feature two floors of the brand's latest innovations across various product categories, including outdoor, team sports, training, running, golf, studio, youth and footwear. Chicago's Brand House is also the first to offer specialized shops for UA Hunt and UA Fish, featuring the most technical apparel and footwear for this audience. March Madness® is that one magical and mind-blowing month of the year when we see sixty-eight men’s and sixty-eight women’s college basketball teams tough it out on the court to compete for the NCAA Championships® . But only two teams will achieve the blockbuster movie finish; complete with a buzzer-beating shot, explosion of cheers, exuberant team huddle, cutting down of the nets, and a shower of ice-cold, neon sports drink. This year, Under Armour is elated to see 29 of its teams in the tournament, four of which–Texas Tech men’s and South Carolina, Maryland and Notre Dame women’s–are still on fire as they head into the Sweet 16™. So far, these teams are leaving it all out on the court; dominating with a certain toughness and hunger that only athletes with a true Under Armour spirit could harness.

In partnership with the Baltimore Community Foundation, Under Armour has released a specially designed shirt to raise awareness and support for the short and long term needs of its community following the March 26 Key Bridge tragedy. Athletes expressed that store lay-out is one of the most important aspects while shopping. UA Brand House City Concept’s new bright, open design and balance of co-gender products makes it easier for athletes to discern the layout and navigate the store. As the Human Performance Company, Under Armour is delivering on its mission to make all athletes better through a new retail store experience. Esmailian has been a key member of the team around the Weeknd, which is led by his longtime manager Wassim “Sal” Slaiby’s SalXCo, for more than 20 years and founded XO Records with the artist.

Through June 18, fans can continue to claim one free NF3 per digital wallet, per game, each time Stephen sinks a three-pointer. Beginning Wednesday, June 22, fans who were unable to claim a free NF3 will have the opportunity to purchase one for $125 at lab.currybrand.com, while supplies last. Before this landmark decision, critics claimed for decades that compensating student-athletes would make it harder for them to focus on competition and schooling. Instead, athletes have found the new rules are not only lucrative but liberating. Now, on the first anniversary of this significant shift, Under Armour reflects on its successful roster of purpose-first, NIL partnerships and outlines its future goals for this new frontier of collegiate sports marketing.

Under Armour Announces John Varvatos as Chief Design Officer

“For how sizable the New York market is, we know we have opportunity to generate very good volume,” she said, declining to provide a sales projection for the store. The $2 billion Baltimore-based activewear brand today will open its newest and largest UA Brand House — a two-level, 20,000-square-foot roaring brand statement — at 583 Broadway, between Houston and Prince Streets. The two-level, 20,000-square-foot roaring brand statement opens in SoHo today. UA Storm SweaterFleece 1/2 Zip We combined the comfort and warmth of a sweater, the performance of our stretchy, lightweight fleece, and the rain protection of a jacket.

As Women’s Basketball Evolves, Under Armour Answers the Call

The Baltimore Ravens and Under Armour have partnered to provide grant funding to member schools of the Maryland Public Secondary Schools Athletics Association (MPSSAA) for the development of high school girls’ flag football programs. The Ravens are committing $250K over five years to support the initiative, with a target launch for the programs in the fall of 2022. This grant accompanies the MPSSAA’s commitment to developing new and innovative athletic opportunities that benefit the physical, social and emotional well-being of female student-athletes. Under Armour – a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories – will outfit custom uniforms for each high school team. Through this grant program, female high school students in Maryland will receive new opportunities to participate and enjoy a fast-paced, fun sport that has experienced steady growth throughout the country in recent years.

Because of the game, I'm the first in my family to graduate from college. Throughout my career, I've taken a little bit of life’s lessons from every coach that I worked with and every athlete I have had the privilege to coach. The idea of The National Coalition for Minority Football Coaches came to mind in a phone call with Coach Mike Tomlin last year.

As Under Armour continues to put its purpose at the forefront of all activities, the business will continue to make decisions grounded in doing what is right for their consumers instead of solely responding to the market and reacting to competitors. The first floor is packed with men’s and women’s apparel laid out by type and not sport, and fitness tracker app and product demos positioning UA as a lifestyle brand that goes beyond training. We could test our strength with in-store demos of high-intensity-interval-training, body weight training and jumping.

“He could've easily went the wrong way, so I had to constantly just [guide him] — it wasn't hard to constantly drive him, because he already had that self-motivation. At Under Armour, we have spent years building our focus on diversity and inclusion. As the Chief People and Administrative Officer, my primary goal has been to transform our culture including the way we think about our work, the way we engage in that work together and to build purpose into all that we do. Last month, Under Armour announced a new, long-term commitment to create opportunities for millions of youth to engage in sports by 2030. Today, we’re taking another step, by expanding our partnership as the Official Outfitter of our hometown squad, Morgan State University in Baltimore, one of the nation’s premier historically Black colleges and universities (HBCUs). It’s not just a working agreement, but a template for how we want to elevate our work with HBCUs across the country in the years ahead to better engage with students to create a pipeline of top talent.